Hygge House FAQ

Hygge (pronounced hue-gah) is a Danish word that is a feeling or mood that comes taking genuine pleasure in making ordinary, every day things more meaningful, beautiful or special. Whether it’s making coffee a verb by creating a ritual of making it then lingering over a cup to a cosy evening in with friends to the simple act of lighting a candle with every meal. Hygge is being aware of a good moment whether it’s simple or special.

Some refer to hygge as an “art of creating intimacy” (either with yourself, friends and your home). While there’s no one English word to describe hygge, several can be used interchangeably to describe the idea of hygge such as cosiness, charm, happiness, security, familiarity, comfort, reassurance, kinship, and simpleness.

Technology and modern day busy-ness has removed so many of us from ourselves, our homes and ordinary tasks, making them feel as though these things are chores, have no meaning/importance or are too time-consuming so they’re skipped or not enjoyed. It’s stopped us from being authentic and conscious of how we live and interact. Hygge is about celebrating reality and being present and transforming the ordinary into a moment to recognise instead.

Danes are often cited as the happiest nation in the world and for good reason – they make enjoyment a priority and take the time to celebrate/acknowledge simple, wonderful moments (like meals, visiting, being active or even just sitting by the beach) that nourish the soul. They find ways to incorporate hygge into their daily life so it becomes a natural extension rather than a forced and stressful event. With so many cold, dark, days, the simple act of a candle glowing with a cup of coffee in the morning or an evening meal can make a huge difference to one’s spirit. It’s an act that’s also enjoyed – and perhaps that’s what hygge really is. Acknowledging the moment instead of drudging through it.

By creating simple rituals without effort {such as brewing real tea with a little china cup every evening to stopping at the flower shop every week} the Danes see both the domestic and personal life as an art form and not every drudgery to get away from. Hygge is about being present and recognizing (and enjoying) the moment.

Think of it as what “joie de vivre” is to the French; a lifestyle that can explain a table top to a dinner party to a charming house or a personal way of being. Basic, uncomplicated, un-exaggerated – Hygge!

Meet Alex Beauchamp

Alex Beauchamp, creator of Hygge House

Hygge House was created by Alex Beauchamp, an Aquarius who doesn’t believe in astrology. Her bike is her preferred mode of transportation, as is good linens over jewellery and baking to cooking. She gardens for the cut flowers (peonies, tuberose, sweet peas), shops only when necessary (malls give her vertigo), and dreams about sleeping for more than four hours at a time. She adores Thursdays, dresses, tea, hats and the great outdoors.

She grew up on a farm in a small town to a Danish mother and French father who were as creative as they were practical. Her clothes were hand made, toys were built out of wood, vegetables were grown in the yard not because it was hip but because that’s just what one did (or could afford). She was a tomboy who loved pretty things too. This meant she fished in dresses, played sports in skirts, built forts then decorated with linens and helped her parents renovate houses by choosing paint colours and carpet. As a grown-up she now creates award-winning content and social media strategies for top companies like Anthropologie, Apple, Airbnb and Disney whilst maintaining her personal project side hustle of lifestyle and travel photography and writing.

A true vagabond, Alex left home at 18 to travel the world and has has lived in New Zealand, France, Canada, UK and Singapore before immigrating to America in 1999. After years of city living, she finally moved back to her rural roots, high up in Topanga Canyon between Malibu and Santa Monica California into a 1700sf 1925 hunting lodge on an acre of land with a chicken coop. She lives with her little terrier-mix mutt rescue dog, Scout.

Hygge House was created in 2004 as a way for Alex to connect back to her Danish roots because truthfully, she considered herself more French in style, culture and decor. Returning back to Denmark as an adult, she realised that ‘hygge’ was a concept she could connect to and wanted to bring it back not only into her life, but into any one else that felt they needed it. Hygge House tries me make the ordinary day, extraordinary through recognizing simple moments and trying to have slow life lifestyle in a busy world.

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