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Hygge House
What is Hygge?

Hygge (pronounced hue-guh not hoo-gah) is a Danish word used when acknowledging a feeling or moment, whether alone or with friends, at home or out, ordinary or extraordinary as cosy, charming or special.

Hygge (or to be “hyggeligt”) doesn’t require learning “how to”, adopting it as a lifestyle or buying anything. It’s not a thing and anyone telling you different either doesn’t understand it or is literally trying to sell you something that has nothing to do with the concept. You can’t buy a ‘hygge living room’ and there’s no ‘hygge foods’ to eat.

Hygge literally only requires consciousness, a certain slowness, and the ability to not just be present – but recognize and enjoy the present. That’s why so many people distill ‘hygge’ down to being a ‘feeling’ – because if you don’t feel hygge, you probably aren’t using the word right.

What is hygge & how do you pronounce it? HyggeHouse.com

Some also refer to hygge as an “art of creating intimacy” (either with yourself, friends and your home). While there’s no one English word to describe hygge, several can be used interchangeably to describe the idea of hygge such as cosiness, charm, happiness, ‘contentness’, security, familiarity, comfort, reassurance, kinship, and simpleness.

Danes created hygge because they were trying to survive boredom, cold, dark and sameness and the undefinable feeling of Hygge was a way for them to find moments to celebrate or acknowledge and to break up the day, months or years. With so many cold, dark, days, the simple act of a candle glowing with a cup of coffee in the morning or a home cooked evening meal with friends can make a huge difference to one’s spirit.

By creating simple rituals without effort {such as brewing real tea with a little china cup every evening to stopping at the flower shop every week} the Danes see both the domestic and personal life as an art form and not every drudgery to get away from. They incorporate hygge into their daily life so it becomes a natural extension rather than a forced and stressful event.

So whether it’s making coffee a verb by creating a ritual of making it every morning to a cosy evening in with friends where you’re just enjoying each others company to the simple act of lighting a candle with every meal, hygge is just about being aware of a good moment.

What is Hygge House?

Hygge House was created in 2004 as a way for Alex to connect back to her Danish roots because truthfully, she considered herself more French in style, culture and decor.

But in returning to Denmark as an adult, she realised that the concept of ‘hygge’ had been missing from her life and seemed totally absent in America where she had immigrated to.

So she created HyggeHouse.com to bring more awareness of the concept of hygge by sharing stories and ideas to make the ordinary day, extraordinary through recognizing simple moments and trying to have slow life lifestyle in a busy world.

Meet Alex Beauchamp

Alex Beauchamp is an Aquarius who doesn’t believe in astrology. Her bike is her preferred mode of transportation, as is good linens over jewellery and baking to cooking. She gardens for the cut flowers (peonies, tuberose, sweet peas), shops only when necessary (malls give her vertigo), and dreams about sleeping for more than four hours at a time. She adores Thursdays, dresses, tea, hats and the great outdoors.

She grew up on a farm in a small town to a Danish mother and French father who were as creative as they were practical. Her clothes were hand made, toys were built out of wood, vegetables were grown in the yard not because it was hip but because that’s just what one did (or could afford). She was a tomboy who loved pretty things too. This meant she fished in dresses, played sports in skirts, built forts then decorated with linens and helped her parents renovate houses by choosing paint colours and carpet. As a grown-up she now creates award-winning content and social media strategies for top companies like Anthropologie, Apple, Airbnb and Disney.

A true vagabond, Alex left home at 18 to travel the world and has has lived in New Zealand, France, Canada, UK and Singapore before immigrating to America in 1999. After years of city living, she finally moved back to her rural roots,  into a 1925 hunting lodge on an acre of land with a chicken coop. She lives with her little terrier-mix mutt rescue dog, Scout.

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